Erica Giusta is director of innovation at AP. Before joining AP as media and communications co­ordi­­nator, she worked for the Publicis Groupe in Milan. She read for an MA in Architecture at Politecnico di Torino, Italy and a Post-Graduate Master in Marketing & Communications at the Sole24Ore Business School in Milan, Italy. Also, she is a member of Zeroundicipiu (Cultural Association for Contemporary Architecture) and she writes for Il Giornale dell’Architettura and A10.