Erica Giusta is director of innovation at AP. She read for a MSc in Architecture for Sustainability at Politecnico di Torino (Turin, Italy), and holds a Post-Graduate Master in Media and Communication from the Il Sole24Ore Business School (Milan, Italy). In 2015, she joined AP Valletta, where she currently leads a portfolio of projects including research and development focusing on internationalisation. Erica contributes regularly to a number of local and international publications, including Il Giornale dell’Architettura (IT), A10, New European Architecture (NL) and The Malta Artpaper, for which she writes about design, architecture and performative arts. She also recently co-authored the academic paper “Fort St. Angelo is not a billboard” for the Routledge Sustainable Heritage Handbook (UCL, 2022), investigating the effects of new media on the perception and conservation of heritage.